In today’s world, it is so important to stay up to date with current technologies and graphics.
If you are in any industry that requires a logo, then it is critical to create a logo that is relevant, eye-catching, and simple.
Logos are a crucial component to owning and managing a successful business. I mean, think of the Nike ‘swoosh’ or the McDonald’s iconic ‘M.’
A person could travel around the entire world, see these logos and immediately know what they mean.
Photoshop is ideal for logos, because it allows you to customize your fonts, colors, brushes and other features. Its built-in creative features allow even a brand new user to make something eye-catching without having to slave over the design.
Adobe Photoshop is ideal for photographers, because it allows for the most control over photo editing and manipulating.
If you already have an idea or vision of a logo in mind, Adobe Photoshop is an incredibly powerful tool to assist in creating the best logo possible.
The Power of Branding a Logo
Logos are a universal language independent of language.
Logos allow a brand to communicate with a picture. Logos pay homage to the brand as well as give something for the clients and consumers to connect to. There is something about seeing the well-known Starbucks logo that brings a spoonful of bliss to my life every time I see it.
This is the feeling or goal that companies should have in mind when crafting the perfect logo for a business.
Logos can help lead a brand effectively into high profit margins but on the other hand, a bad logo can deter a potential client or consumer from purchasing from a brand. A logo should reflect your business model and goals.
Let us use the example of the Nike ‘swoosh’ to breakdown the important of a logo reflecting your business. The name ‘Nike’ represents the Greek goddess of victory and the ‘swoosh’ is reminiscent of taking flight or making moves.
You can tell that Nike took the time to really narrow down and consider the impact their logo would have on those who would look at it.
A logo should also evoke an emotional response from the consumer. Companies use the power of different colors, fonts and previous research studies to decide what the best option is for their particular brand.
There are many more reasons that logos are important to a company, but we are not interested in the ‘why’ today.
Today, we are focusing on the ‘how.’ Specifically, how to make a logo in Photoshop?
How to Make a Logo in Photoshop
We are going to cut out all the noise today and cut straight to the chase.
Photoshop is the best way to create a stunning and relevant logo for a business. Photoshop is convenient, high quality and offers the best platform for creating an attractive logo that people will associate with a company immediately.
Photoshop can be a difficult program to learn and it definitely helps having experience using the program, but rest assured, Photoshop newbies – we have your backs too!
- 1. Create Your Document
- 2. Add Exciting Elements
- 3. Start Writing Content
- 4. Crop & Save Your Logo
The first step to creating your own logo in Photoshop is to create a new Photoshop document and add a background.
The proper way to do this is to open Photoshop, select ‘File’ and then ‘New.’
For logos, the goal is to keep the size similar to that of a business card. Make sure to make the background contents ‘Transparent’ in the drop down menu. Then simply click ‘OK.’
Photoshop is all about using layers.
Every step is essentially the next layer in your logo parfait, let’s imagine. If you want to use a texture or color for your background image, drag and drop said texture or color to create the base layer of your logo parfait.
Good job. You are now one step closer to crafting the logo of your dreams.
Next up, we will use the multi-talented Photoshop brush tool to create a fun element to your logo’s design. The brushes in Photoshop are simply amazing and create elemental layers whose effects are hard to compete with.
If you want to use brushes that do not come in the basic package with Photoshop, you can easily download and use free brushes online. In order to coordinate your brushing with your texture or background color, you will need to select a Foreground color.
On the side bar, you will click on ‘Foreground/Background’ and pick a color that fits your color scheme or the vision in your head of what your logo will look like. The dropper icon is your best friend here, because you can use it to pick the perfect shade of the color you chose.
Next up, you will select your brush tool. Right click on your background image to pull up the brush library. Then you can add your own embellishment or banner of sorts. Mess with the Blending Modes and Opacity until you are pleased with the way your third layer fits in with the other two.
Words are next on the agenda for how to make a logo in Photoshop. To add text to your Photoshop logo, you will click ‘T’ on your toolbar. This is the shortcut for creating a new text box in Photoshop.
There are limitless free downloads you can find online Photoshop fonts, custom layers and other elements to help your logo stand out from the rest. Mess around with the phrases and words you want on your logo.
Maybe it is just your business name or maybe you add your slogan or a phrase of words that your company clings to. Toggle with the settings and font features until you are satisfied with the way you logo looks.
Crop your final image so that it is the proper size you desire. Save your Photoshop logo with the appropriate name and always save an extra copy in a .PSD file. Save this extra copy to make it as easy as possible for you to go back in and edit and tweak your logo.
Other Factors to Consider
Although it seems relatively simple from the above steps, creating an effective and powerful logo is super complex. The creator must consider things such as size, color, image, target audiences and more.
Who is your target audience? What are characteristics of your target audience?
For example, if you are making a new sunscreen that is marketed to be all-natural, chemical free and coral reef safe. The target audience will most likely be parents, adults over the age of thirty and conscious consumers who care about the environment.
It is probably wise to not use an image of dead coral reefs to market this audience. Maybe using calm colors like the blues and greens of the ocean along with a smiling sun or happy child would be more appropriate.
In this case, it is not about what you like, but what your target audience will like.
When it comes to sizing of your Photoshop logo, choosing something that is not too small to read or understand is key. On the contrary, try to keep your logo’s text to fewer than ten words. More than ten words on a logo turn into more of an advertisement instead of a powerful visual representation.
What to Do with Your New Logo
You have created a brand-spanking-new logo -- now what do you do with it?
You push it out on every platform, of course. This means every single outlet you have – your website, Facebook, Twitter, Instagram, Etsy, Pinterest, any platform you have your business associated with.
Change your social media platform profile pictures to your new logo. Do you have a business Facebook page? Make a post and show your customer base your new look. Even ask them how they like it in the post.
If you want to get super interactive with your user base, you could even draft three different versions of your logo vision and ask the audience to vote on which logo they like the most.
After all, they will be equally enjoying the new logo as much as you.
Do you sell merchandise? Maybe contact local print shops and make an order for T-shirts with your new logo on it. Get that logo out to the world in as many ways as you can.
The more your logo is seen, the better.