These days, competition is tough in many different industries because of the numerous businesses mushrooming all over the place. If you are just one of those starting out, you will soon realize that putting up your own business is far from easy. Just remember that the key to a successful endeavor is learning and implementing effective ways of advertising your business.
Some Considerations for Start Up Businesses
How exactly will you be able to have your own market share when you are only in the initial stages of your entrepreneurial venture, especially in a saturated industry like garments and food? How can you heighten brand awareness for your products and get people excited over them? These are just some of the things involved in the marketing and advertising of your business, the planning stage of which should have been completed even before the actual business was launched.
Unfortunately, a lot of businesses fail because this type of planning was haphazardly done or not even given much attention at all. Sometimes, you get caught up so much in the product that you forget about the other important aspect – the promotion!
How to Advertise Your Business
Here are three effective ways of advertising your business:
- Make use of the available media.
If you cannot afford the classic tri-media: radio, TV, and print, then you must go with the cheaper alternative – the Internet! Actually, this medium has proven to sometimes be even more effective in making people aware of your brand and products because most are often logged on to the net nowadays. Specifically, plenty of small businesses and even big companies are tapping the popular social networking sites like Facebook and Twitter.
In utilizing the Internet, be sure to always update your accounts by regularly posting tweets, statuses, and photos. Try to have interactive shout-outs, too, to keep your viewers interested. Also, maintain a website with a forum and with exciting features. You will also need to make use of SEO to your advantage by blogging daily about your business. Furthermore, you can also advertise through group buying sites so people can try out your products.
- Come up with exciting games, contests, and promos.
One way of luring people to your business is to advertise with games, contests, and other promos. Such gimmicks never fail to work because individuals are generally attracted to discounts, freebies, raffles, and other prizes. It is certainly one of the most common and effective ways of advertising your business, whether big or small.
You can post these promos in the surrounding neighborhood, inform friends and acquaintances in your social networking accounts, and make use of Facebook advertising and the like. You can post in classified ads, too, in your area or on the World Wide Web. There are a lot of ways to spread the good news!
Also, keep in mind that limited promos are very effective in triggering people’s instinct for impulsive buying.
- Build your network.
One of the things that businessmen must always do day in and day out is to keep building their networks. You never know when you will meet someone at a party who can become a regular client. What if your seatmate at church is someone who can do business with you in the future and help expand your company? These sample scenarios are very possible.
Hence, it is important to always smile and be friendly to people you meet. Also keep in touch with old classmates and colleagues. You should also be active in attending social gatherings and updating your social networking accounts.
Therefore, you should always have your business cards at hand. Make sure to keep them protected to avoid handing over stained, torn, or wrinkled cards that smear your professional image and which are likely to turn off customers. In order to achieve this, use a business card holder for men that suits your personality and nature of business. It should also be stylish and durable. This is a great way of ensuring that your business cards are kept intact, safe, and decent-looking no matter where you go and which bag you bring with you.
These are just a few of the effective ways of advertising your business. As you go along, you will surely learn much more that can help grow your business.